KiwiSaver
Sell Your KiwiSaver Client Book in New Zealand
KiwiSaver books are the one asset in advice that tends to grow while you hold it. That makes them the most sought-after book type in the market, and the one where the timing of a sale matters most.
- 50+ active buyers
- Confidential process
- No seller fee
- No obligation
Who buys
Who buys KiwiSaver books in New Zealand?
Demand for KiwiSaver books is consistently the strongest of any book type we see, because the underlying asset pool grows through contributions and returns rather than running off.
Buyers are typically advice businesses with the licensing and servicing capacity to take on the ongoing obligations, and with existing arrangements with the providers your clients are already invested with.
Provider mix matters more than most sellers expect. A book concentrated with a provider the buyer already services transfers more cleanly, and cleanly transferring books attract better offers.
Buyers differ on
- Funds under management
- Provider mix
- Average balance
- Client age profile
- Contribution consistency
- Region
- Servicing obligations
What you can sell
You do not have to sell everything.
Advisers who picked up KiwiSaver clients alongside mortgage or insurance work often want to sell that stream and keep advising in their main discipline. That is a routine transaction.
- 01
The whole book
A complete exit, with a handover so clients are introduced to their new adviser properly.
- 02
The KiwiSaver stream only
Sell the KiwiSaver clients and keep advising on mortgages or insurance. One of the most common partial sales we see.
- 03
Part of the book
A region, a segment, or the clients you have not reviewed in years while you keep the rest.
- 04
A staged sale
Selling a portion now and the balance later, ahead of a full exit.
Preparation
What a buyer will want to see.
None of this is needed to request an appraisal. It becomes relevant once you decide to explore a sale properly.
- Total funds under management and how it has moved over recent years.
- Annual recurring servicing revenue and how it is calculated.
- The provider split across the book.
- Average balance and the client age profile.
- How many clients are actively contributing versus dormant.
- Review history and whether servicing obligations have been met.
- CRM accuracy: contact details, file notes, advice records.
- Whether the adviser code transfers or the clients must be re-engaged.
A book with documented, up-to-date reviews prices differently from one where the servicing has quietly lapsed.
Value
What is a KiwiSaver book worth?
Indicatively, around 4.0×–5.0× annual recurring revenue — the highest starting range of any book type, because the revenue base tends to grow rather than run off. Average balance and provider mix decide where in that range a book actually sits.
Indicative information only. Actual market value can fall above or below this range depending on funds under management, provider mix, client characteristics, servicing history, transaction structure and buyer demand.
The process
How a sale actually runs.
You are not listing your business on a marketplace, and nothing is advertised at any point.
-
01
Request a confidential appraisal
A short form about the shape of the book. Nothing that identifies a client, and nothing that commits you to anything.
-
02
We appraise the book privately
We look at the revenue mix, size and characteristics, and give you an indicative view of value and of likely buyer interest.
-
03
You decide whether to go further
Many advisers stop here and simply use the appraisal to understand where they stand. That is a perfectly good outcome.
-
04
We introduce suitable buyers
If you want to proceed, we approach the buyers most likely to want your book. Your identity is not released without your approval.
Questions
Selling a KiwiSaver book: common questions.
Can I sell only my KiwiSaver clients and keep advising?
Yes, and it is one of the most common partial sales we handle.
Advisers who accumulated KiwiSaver clients alongside mortgage or insurance work frequently sell that stream and continue advising in their main discipline.
Why do KiwiSaver books attract higher multiples than mortgage books?
Because the underlying revenue base behaves differently.
Mortgage balances generally reduce as borrowers repay. KiwiSaver balances tend to increase through employee and employer contributions, government contributions where applicable, and investment returns. A buyer is pricing an asset pool that grows rather than runs off.
Does it matter which providers my clients are with?
It does.
Provider mix affects which buyers can service the book at all, how cleanly the transfer runs, and therefore how competitive the offers are. A book spread thinly across many providers is generally harder to transfer than a concentrated one.
What happens to my servicing obligations?
That is part of the transaction structure, and it is worth settling early. Buyers are acquiring the ongoing relationship, which means acquiring the review and servicing obligations that come with it, and they will want to see how those have been met to date.
Will my clients or my provider find out I am considering a sale?
Not through us. Your client base is never publicly listed or advertised, and your name and business are not disclosed to any buyer without your approval. Requesting an appraisal does not put your book on the market.
What does it cost me to sell through The Client Base?
No brokerage, listing or success fee is charged to sellers. You may still incur your own legal and accounting costs on a transaction, as you would with any sale.
Find out what your KiwiSaver book could be worth
A confidential appraisal, with no obligation to sell and no fee to you.
Submitting a request does not put your business on the market.
- 50+ active buyers
- Confidential process
- No seller fee
- No obligation